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The influence of local network on innovation adoption
- Authors
- Janghyuk Lee
- Keywords
- adoption; social netowkrs
- Issue Date
- 5-6월-2009
- Publisher
- INFORMS
- Citation
- 2009 Marketing Science Conference, pp.40
- Conference Name
- 2009 Marketing Science Conference
- Place
- US
Ann Arbor
- Conference Date
- 2009-06-04
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