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Is $0 Better than Free? Consumer Response to Numerical versus Verbal Framing of a Free Sales Promotion
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Suk, Kwanho | - |
| dc.date.accessioned | 2021-08-28T20:32:57Z | - |
| dc.date.available | 2021-08-28T20:32:57Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2015-11-07 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/31632 | - |
| dc.publisher | 한국소비자학회 | - |
| dc.title | Is $0 Better than Free? Consumer Response to Numerical versus Verbal Framing of a Free Sales Promotion | - |
| dc.title.alternative | 소비자의 무료 프로모션에 대한 평가에 관한 연구 | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Suk, Kwanho | - |
| dc.identifier.bibliographicCitation | 2015년 소비자분야 통합학술대회 | - |
| dc.relation.isPartOf | 2015년 소비자분야 통합학술대회 | - |
| dc.relation.isPartOf | 2015년 소비자분야 통합학술대회 발표논문집 | - |
| dc.citation.title | 2015년 소비자분야 통합학술대회 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2015-11-06 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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