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PRODUCT FAILURE: SEVERITY AND LOCUS OF CAUSALITY EFFECTS ON BRAND EVALUATIONS
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | SONG, Sujin | - |
| dc.date.accessioned | 2021-08-28T23:53:01Z | - |
| dc.date.available | 2021-08-28T23:53:01Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2015-07-16 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/33716 | - |
| dc.publisher | Academy of Marketing Science | - |
| dc.title | PRODUCT FAILURE: SEVERITY AND LOCUS OF CAUSALITY EFFECTS ON BRAND EVALUATIONS | - |
| dc.title.alternative | 영어 | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | SONG, Sujin | - |
| dc.identifier.bibliographicCitation | The 18th Academy of Marketing Science World Marketing Congress | - |
| dc.relation.isPartOf | The 18th Academy of Marketing Science World Marketing Congress | - |
| dc.relation.isPartOf | The 18th Academy of Marketing Science World Marketing Congress | - |
| dc.citation.title | The 18th Academy of Marketing Science World Marketing Congress | - |
| dc.citation.conferencePlace | IT | - |
| dc.citation.conferenceDate | 2015-07-14 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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