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Cultural Difference in Celebrity Endorsement Evaluation : Holistic vs. Analytic Thinkers
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sung, Young Shin | - |
| dc.date.accessioned | 2021-08-29T00:33:32Z | - |
| dc.date.available | 2021-08-29T00:33:32Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2015-06-20 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/34036 | - |
| dc.publisher | Association for Consumer Research | - |
| dc.title | Cultural Difference in Celebrity Endorsement Evaluation : Holistic vs. Analytic Thinkers | - |
| dc.title.alternative | 광고모델 평가의 문화차 연구 | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Sung, Young Shin | - |
| dc.identifier.bibliographicCitation | ACR Asia-Pacific Conference 2015 , pp.47 | - |
| dc.relation.isPartOf | ACR Asia-Pacific Conference 2015 | - |
| dc.relation.isPartOf | ACR A-P Conference 2015 | - |
| dc.citation.title | ACR Asia-Pacific Conference 2015 | - |
| dc.citation.startPage | 47 | - |
| dc.citation.endPage | 47 | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferencePlace | Hong Kong | - |
| dc.citation.conferenceDate | 2015-06-19 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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