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The Effects of Investment and Brand Transgression on Brand Commitment
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yongjun Sung | - |
| dc.date.accessioned | 2021-08-29T00:33:52Z | - |
| dc.date.available | 2021-08-29T00:33:52Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2015-06-20 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/34044 | - |
| dc.publisher | Association for Consumer Research | - |
| dc.title | The Effects of Investment and Brand Transgression on Brand Commitment | - |
| dc.title.alternative | The Effects of Investment and Brand Transgression on Brand Commitment | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Yongjun Sung | - |
| dc.identifier.bibliographicCitation | Association for Consumer Research Asia-Pacific Conference 2015 | - |
| dc.relation.isPartOf | Association for Consumer Research Asia-Pacific Conference 2015 | - |
| dc.relation.isPartOf | Proceedings of ACR | - |
| dc.citation.title | Association for Consumer Research Asia-Pacific Conference 2015 | - |
| dc.citation.conferencePlace | HK | - |
| dc.citation.conferenceDate | 2015-06-19 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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