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A Drop That Fills The Bucket: Tipping Point and Perceived Efficacy in Collective, Coactive, Individual Frame
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | SONG, Sujin | - |
| dc.date.accessioned | 2021-08-27T09:36:08Z | - |
| dc.date.available | 2021-08-27T09:36:08Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2021-01-22 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/3874 | - |
| dc.publisher | 한국광고학회, 한국마케팅학회, 한국소비자학회, 한국유통학회 | - |
| dc.title | A Drop That Fills The Bucket: Tipping Point and Perceived Efficacy in Collective, Coactive, Individual Frame | - |
| dc.title.alternative | 국어 | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | SONG, Sujin | - |
| dc.identifier.bibliographicCitation | 제2회 통합학술대회 DMAC: Distribution Marketing Advertising Consumer 사회적 가치: 공유와 상생 | - |
| dc.relation.isPartOf | 제2회 통합학술대회 DMAC: Distribution Marketing Advertising Consumer 사회적 가치: 공유와 상생 | - |
| dc.relation.isPartOf | 제2회 DMAC 통합학술대회 프로그램 | - |
| dc.citation.title | 제2회 통합학술대회 DMAC: Distribution Marketing Advertising Consumer 사회적 가치: 공유와 상생 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2021-01-22 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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