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Understanding firms’ willingness to participate in open innovation: evidence from the biotechnology industryUnderstanding firms’ willingness to participate in open innovation: evidence from the biotechnology industry
- Alternative Title
- Understanding firms’ willingness to participate in open innovation: evidence from the biotechnology industry
- Authors
- Lee, Dongwon
- Issue Date
- 17-7월-2014
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2014 Global Marketing Conference
- Conference Name
- 2014 Global Marketing Conference
- Place
- SI
- Conference Date
- 2014-07-15
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