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Analyzing brand competition structure and marketing efficiency by using search and sales data
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Janghyuk Lee | - |
| dc.date.accessioned | 2021-08-29T10:41:05Z | - |
| dc.date.available | 2021-08-29T10:41:05Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2014-06-13 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/40041 | - |
| dc.publisher | INFORMS | - |
| dc.subject | digital marketing, search words advertising, market structure, web analytics | - |
| dc.title | Analyzing brand competition structure and marketing efficiency by using search and sales data | - |
| dc.title.alternative | Analyzing brand competition structure and marketing efficiency by using search and sales data | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Janghyuk Lee | - |
| dc.identifier.bibliographicCitation | Marketing Science Conference | - |
| dc.relation.isPartOf | Marketing Science Conference | - |
| dc.relation.isPartOf | Marketing Science Conference Proceedings | - |
| dc.citation.title | Marketing Science Conference | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferencePlace | Emoru University | - |
| dc.citation.conferenceDate | 2014-06-12 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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