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브랜드 스토리텔링은 소비자-브랜드 관계에 어떤 영향을 주는가?
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yongjun Sung | - |
| dc.date.accessioned | 2021-08-29T12:59:54Z | - |
| dc.date.available | 2021-08-29T12:59:54Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2014-04-05 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/41477 | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 브랜드 스토리텔링은 소비자-브랜드 관계에 어떤 영향을 주는가? | - |
| dc.title.alternative | Effects of storytelling on consumer-brand relationships | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Yongjun Sung | - |
| dc.identifier.bibliographicCitation | 광고학술세미나, pp.118 - 122 | - |
| dc.relation.isPartOf | 광고학술세미나 | - |
| dc.relation.isPartOf | 2014 춘계광고학술세미나 | - |
| dc.citation.title | 광고학술세미나 | - |
| dc.citation.startPage | 118 | - |
| dc.citation.endPage | 122 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferencePlace | 동국대학교 | - |
| dc.citation.conferenceDate | 2014-04-05 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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