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Estimating Consumer's Movie Choice with Non-compensatory Decision AnalysisEstimating Consumer's Movie Choice with Non-compensatory Decision Analysis
- Alternative Title
- Estimating Consumer's Movie Choice with Non-compensatory Decision Analysis
- Authors
- Kim, Jaehwan
- Issue Date
- 13-7월-2013
- Publisher
- INFORMS
- Citation
- INFORMS Marketing Science Conference 2013
- Conference Name
- INFORMS Marketing Science Conference 2013
- Place
- TU
Istanbul, Turkey
- Conference Date
- 2013-07-11
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