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동반성장노력에 대한 지각차이가 관계가치 및 성과에 미치는 영향에 대한 연구 - 대중소기업 간의 차이 비교를 중심으로EFFECT OF THE PERCEPTION OF PARTNER'S WIN-WIN GROWTH EFFORT ON RELATIONSHIP VALUE AND RELATIONSHIP PERFORMANCE –FOCUSING ON DIFFERENCE BETWEEN LARGE AND SMALL/MEDIUM-SIZED COMPANY
- Alternative Title
- EFFECT OF THE PERCEPTION OF PARTNER'S WIN-WIN GROWTH EFFORT ON RELATIONSHIP VALUE AND RELATIONSHIP PERFORMANCE –FOCUSING ON DIFFERENCE BETWEEN LARGE AND SMALL/MEDIUM-SIZED COMPANY
- Authors
- Kim, Jae Wook
- Keywords
- 동반성장, 관계의 질, 관계 ㅣㅈ속성, 지각오류, 관계투자, 정보교환, 통합시스템
- Issue Date
- 1-6월-2013
- Publisher
- (사)한국유통학회
- Citation
- 2013년 한국유통학회 춘계학술대회, pp.36 - 41
- Conference Name
- 2013년 한국유통학회 춘계학술대회
- Place
- KO
이화여자대학교 경영관
- Conference Date
- 2013-06-01
- Files in This Item
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