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Empirical Investigation into Loss Aversion in Consumer Choice of Financial ProductsEmpirical Investigation into Loss Aversion in Consumer Choice of Financial Products
- Alternative Title
- Empirical Investigation into Loss Aversion in Consumer Choice of Financial Products
- Authors
- Kim, Jaehwan
- Issue Date
- 17-6월-2010
- Publisher
- INFORMS
- Citation
- INFORMS Marketing Science Conference 2010
- Conference Name
- INFORMS Marketing Science Conference 2010
- Place
- GE
Koln, Germany
- Conference Date
- 2010-06-17
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