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Affective versus Instrumental Factors Influencing the Adoption of New Technologies: The Case of the UK and Korean 3G Mobile Phone Consumers

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dc.contributor.authorTony C. Garrett-
dc.date.accessioned2021-08-30T00:24:07Z-
dc.date.available2021-08-30T00:24:07Z-
dc.date.created2021-04-22-
dc.date.issued2009-11-06-
dc.identifier.urihttps://scholar.korea.ac.kr/handle/2021.sw.korea/48169-
dc.publisherSociety for Marketing Advances-
dc.titleAffective versus Instrumental Factors Influencing the Adoption of New Technologies: The Case of the UK and Korean 3G Mobile Phone Consumers-
dc.typeConference-
dc.contributor.affiliatedAuthorTony C. Garrett-
dc.identifier.bibliographicCitation2009 Society for Marketing Advances Annual Conference-
dc.relation.isPartOf2009 Society for Marketing Advances Annual Conference-
dc.citation.title2009 Society for Marketing Advances Annual Conference-
dc.citation.conferencePlaceUS-
dc.citation.conferenceDate2009-11-04-
dc.type.rimsCONF-
dc.description.journalClass1-
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