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Co-branding with Social Influence Consideration: Pricing and Quality DecisionsCo-branding with Social Influence Consideration: Pricing and Quality Decisions
- Alternative Title
- Co-branding with Social Influence Consideration: Pricing and Quality Decisions
- Authors
- Kim, Byung Cho
- Issue Date
- 10-11월-2020
- Publisher
- INFORMS
- Citation
- INFORMS Annual Meeting
- Conference Name
- INFORMS Annual Meeting
- Place
- US
- Conference Date
- 2020-11-07
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