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Defining a research agenda for mobile marketing
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Janghyuk Lee | - |
| dc.date.accessioned | 2021-08-30T10:14:30Z | - |
| dc.date.available | 2021-08-30T10:14:30Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2008-12-05 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/52363 | - |
| dc.publisher | Marketing Science Institute | - |
| dc.subject | Mobile telephone, Marketing | - |
| dc.title | Defining a research agenda for mobile marketing | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Janghyuk Lee | - |
| dc.identifier.bibliographicCitation | Marketing Scinece Institute Mobile Marketing Symposium | - |
| dc.relation.isPartOf | Marketing Scinece Institute Mobile Marketing Symposium | - |
| dc.citation.title | Marketing Scinece Institute Mobile Marketing Symposium | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferencePlace | Boston | - |
| dc.citation.conferenceDate | 2008-12-04 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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