Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | LEE, Doo-Hee | - |
| dc.date.accessioned | 2021-08-27T10:56:03Z | - |
| dc.date.available | 2021-08-27T10:56:03Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2020-09-19 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/5599 | - |
| dc.publisher | Korean Marketing Association | - |
| dc.title | Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness | - |
| dc.title.alternative | Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | LEE, Doo-Hee | - |
| dc.identifier.bibliographicCitation | ICAMA (International Conference of Asian Marketing Association) 2020 Seoul | - |
| dc.relation.isPartOf | ICAMA (International Conference of Asian Marketing Association) 2020 Seoul | - |
| dc.relation.isPartOf | Digital Transformation and Consumer Experience | - |
| dc.citation.title | ICAMA (International Conference of Asian Marketing Association) 2020 Seoul | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2020-09-19 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.