Analysis of Consumer Preference for Milk Produced through Sustainable Farming: The Case of Mountainous Dairy Farming
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nam, Kyungsoo | - |
dc.contributor.author | Lim, Heesun | - |
dc.contributor.author | Ahn, Byeong-il | - |
dc.date.accessioned | 2021-08-31T04:53:32Z | - |
dc.date.available | 2021-08-31T04:53:32Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2020-04 | - |
dc.identifier.issn | 2071-1050 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/56816 | - |
dc.description.abstract | As income is rising and urbanization progressing, the consumption of meat and dairy products is increasing, especially in developing countries. However, increasing livestock production leads to challenges that need to be addressed, such as yielding environmental pollution and causing climate change. Due to these circumstances, the importance of sustainable livestock farming has been highlighted in order to effectively utilize natural resources and to protect the environment. We analyzed consumers' preference and willingness to pay for milk, one of the representative dairy products, which was produced in a sustainable way. Among the various attributes of milk, marginal willingness to pay for "performing sustainability" through mountainous farming was estimated to be the biggest. The willingness to pay was revealed to be higher for the consumer group with a high awareness of sustainable farming than the consumer group with low awareness. The empirical results in this study suggest that it is important to consider the economic feasibility of dairy farming by forming a consensus with consumers through publicity and changing the production pattern to promote sustainability. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | MDPI | - |
dc.title | Analysis of Consumer Preference for Milk Produced through Sustainable Farming: The Case of Mountainous Dairy Farming | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Byeong-il | - |
dc.identifier.doi | 10.3390/su12073039 | - |
dc.identifier.scopusid | 2-s2.0-85083570059 | - |
dc.identifier.wosid | 000531558100464 | - |
dc.identifier.bibliographicCitation | SUSTAINABILITY, v.12, no.7 | - |
dc.relation.isPartOf | SUSTAINABILITY | - |
dc.citation.title | SUSTAINABILITY | - |
dc.citation.volume | 12 | - |
dc.citation.number | 7 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Science & Technology - Other Topics | - |
dc.relation.journalResearchArea | Environmental Sciences & Ecology | - |
dc.relation.journalWebOfScienceCategory | Green & Sustainable Science & Technology | - |
dc.relation.journalWebOfScienceCategory | Environmental Sciences | - |
dc.relation.journalWebOfScienceCategory | Environmental Studies | - |
dc.subject.keywordAuthor | sustainable food production | - |
dc.subject.keywordAuthor | dairy farming in the mountain area | - |
dc.subject.keywordAuthor | milk | - |
dc.subject.keywordAuthor | choice experiment | - |
dc.subject.keywordAuthor | consumers&apos | - |
dc.subject.keywordAuthor | preference | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.