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Customer equilibrium and optimal pricing in an M/G/1 queue with heterogeneous rewards and waiting cost rates

Authors
Bueker, OleKim, BaraKim, Jeongsim
Issue Date
3월-2020
Publisher
ELSEVIER
Keywords
Equilibrium strategy; Optimal price; Profit rate; Social benefit rate
Citation
OPERATIONS RESEARCH LETTERS, v.48, no.2, pp.152 - 156
Indexed
SCIE
SCOPUS
Journal Title
OPERATIONS RESEARCH LETTERS
Volume
48
Number
2
Start Page
152
End Page
156
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/57424
DOI
10.1016/j.orl.2020.01.007
ISSN
0167-6377
Abstract
We consider an unobservable M/G/1 queue in which customers are allowed to join or balk upon arrival. The service provider charges the same admission fee to all joining customers. All joining customers receive a reward from completion of service and incur a waiting cost. The reward and waiting cost rate are random, however the customers know their own values upon arrival. We characterize the customer's equilibrium strategy and the optimal prices associated with profit and social welfare maximization. (C) 2020 Elsevier B.V. All rights reserved.
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