소셜데이터를 이용한 V-리그 타이틀스폰서의 인지도, 이미지, 감성분석

Abstract

The purpose of this study was to analyze the recognition, image, and sensitivity of a V-League title sponsors using. We collected social data from Nov. 1, 2018 to April 30, 2019 as key words for ‘V-League’ and ‘Dodram’ on Naver blog and analyzed the amount of key words separated by key words using Text Mining analyzer method by comparing refined data with URL source statements to improve reliability in the first and second stages. The results of this study were follows. First, the total monthly reference volume between V-League and Title Sponsor showed a similar trend. Second, the monthly recognition level between the V-League and the title Sponsor showed a similar trend. Third, monthly image references between V-League and Title Sponsor showed similar trends. Fourth, there was a connection between the amount of reference to the title speaker in the V-League and the title speaker. Fifth, there was a connection between the V-League and the title sponsor. The results of this study showed that the V-League influences the recognition, image and sensibility of the title sponsor company, and that the title sponsor of the sport was effective.