In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments
- Authors
- Hwang, Jinsoo; Lyu, Seong Ok; Cho, Sun-Bai
- Issue Date
- 1-6월-2019
- Publisher
- MDPI
- Keywords
- in-flight casino; choice experiment; service quality; willingness to pay
- Citation
- SUSTAINABILITY, v.11, no.11
- Indexed
- SCIE
SSCI
SCOPUS
- Journal Title
- SUSTAINABILITY
- Volume
- 11
- Number
- 11
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/64828
- DOI
- 10.3390/su11113038
- ISSN
- 2071-1050
- Abstract
- Most airlines make various efforts to enhance their customers' levels of in-flight satisfaction while offering alternative services and entertainment. As an innovative service item, some international airlines plan in-flight casino facilities to relieve their customers' boredom and fatigue emanating from tedious long flights. Using a study sample of casino visitors in Korea, we intend to better understand how potential airline passengers show their willingness to pay for the hypothetical in-flight casino services. We also employ multiple choice experimental techniques to examine preference heterogeneity embedded in the sampled population. Based on study results, several management strategies are discussed for offering tailored in-flight entertainment services to targeted market segments.
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Collections - Graduate School > Department of Sport and Leisure Studies > 1. Journal Articles
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