Do Webtoon-Based TV Dramas Represent Transmedia Storytelling? Industrial Factors Leading to Webtoon-Based TV Dramas
DC Field | Value | Language |
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dc.contributor.author | Park, Ji Hoon | - |
dc.contributor.author | Lee, Jeehyun | - |
dc.contributor.author | Lee, Yongsuk | - |
dc.date.accessioned | 2021-09-01T22:50:19Z | - |
dc.date.available | 2021-09-01T22:50:19Z | - |
dc.date.created | 2021-06-19 | - |
dc.date.issued | 2019 | - |
dc.identifier.issn | 1932-8036 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/68976 | - |
dc.description.abstract | With the rise of mobile media and snack culture, the webtoon has become a leading form of popular culture in Korea. Korea is also producing a growing number of webtoon-based TV dramas. If the proliferation of the mobile phone and the migration of traditional cartoonists to the mobile platform contribute to the emergence of the webtoon as a source for creative stories, it is the industrial factors and considerations that promote the practice of webtoon-based drama production. The following industrial factors lead to webtoon-based TV drama production: the success of earlier webtoon-based dramas (e.g., Misaeng and Cheese in the Trap), the limited pool of top drama scriptwriters, the use of the webtoon as a cost-saving option (as opposed to hiring a top scriptwriter), the strategy of reducing the risk of hiring a mediocre scriptwriter, the use of the webtoon as a deal point when production companies pitch a show, and the effectiveness of promoting TV dramas on the basis of a webtoon's existing reputation. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | USC ANNENBERG PRESS | - |
dc.title | Do Webtoon-Based TV Dramas Represent Transmedia Storytelling? Industrial Factors Leading to Webtoon-Based TV Dramas | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Park, Ji Hoon | - |
dc.identifier.scopusid | 2-s2.0-85068120444 | - |
dc.identifier.wosid | 000475772800097 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF COMMUNICATION, v.13, pp.2179 - 2198 | - |
dc.relation.isPartOf | INTERNATIONAL JOURNAL OF COMMUNICATION | - |
dc.citation.title | INTERNATIONAL JOURNAL OF COMMUNICATION | - |
dc.citation.volume | 13 | - |
dc.citation.startPage | 2179 | - |
dc.citation.endPage | 2198 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Communication | - |
dc.relation.journalWebOfScienceCategory | Communication | - |
dc.subject.keywordAuthor | webtoon | - |
dc.subject.keywordAuthor | webtoon-based drama | - |
dc.subject.keywordAuthor | transmedia | - |
dc.subject.keywordAuthor | cross-media adaptation | - |
dc.subject.keywordAuthor | OSMU | - |
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