온라인 맞춤 서비스가 소비자의 상품에 대한 동일시 인식에 미치는 영향
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 권소연 | - |
dc.date.accessioned | 2021-09-02T00:16:03Z | - |
dc.date.available | 2021-09-02T00:16:03Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2019 | - |
dc.identifier.issn | 2234-0564 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/70004 | - |
dc.description.abstract | This study argues that e-customized products can act as a vehicle for self-expression. Because e-customization is a process through which consumers can create symbolic resources of the product by integrating their important aspects of the self, a powerful psychological association is likely to develop between consumers and the e-customized product. To capture this psychological benefit of e-customization, this study proposes e-customized product identification. The model was developed to examine the relationships between e-customized product identification and its antecedents, consequences, and the moderator. A scenario-based online survey was conducted. The structural equation modeling analyses showed that identity similarity and identity distinctiveness positively influence e-customized product identification, which in turn positively influence attitude toward the e-customized product. The results further showed that the relationship between e-customized product identification and its relevant variables varies with a consumer’s product involvement level. Theoretical and managerial implications for product managers are also discussed. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국IT정책경영학회 | - |
dc.title | 온라인 맞춤 서비스가 소비자의 상품에 대한 동일시 인식에 미치는 영향 | - |
dc.title.alternative | The effect of e-customization on consumers' identification | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 권소연 | - |
dc.identifier.bibliographicCitation | 한국IT정책경영학회 논문지, v.11, no.3, pp.1239 - 1254 | - |
dc.relation.isPartOf | 한국IT정책경영학회 논문지 | - |
dc.citation.title | 한국IT정책경영학회 논문지 | - |
dc.citation.volume | 11 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 1239 | - |
dc.citation.endPage | 1254 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002477975 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | e-customization | - |
dc.subject.keywordAuthor | self-expression | - |
dc.subject.keywordAuthor | identification | - |
dc.subject.keywordAuthor | identity similarity | - |
dc.subject.keywordAuthor | identity distinctiveness | - |
dc.subject.keywordAuthor | 온라인 맞춤 서비스 | - |
dc.subject.keywordAuthor | 자기표현 | - |
dc.subject.keywordAuthor | 동일시 | - |
dc.subject.keywordAuthor | 아이덴티티 유사성 | - |
dc.subject.keywordAuthor | 아이덴티티 독창성 | - |
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