계층분석법(AHP)을 이용한 말 산업 R&D 발전방향 연구

Abstract

Domestic horse industry is mostly considered a gambling industry for the negative aspect of horse racing, which is anticipated to serve as a factor that impedes medium to long term industrial development. Thus, for the development of horse industry, support and R&D mostly emphasized on horse racing by now need to be allocated to develpte the plans for shared growth along with many other related areas. And simultaneously with that, perception change on horse industry by promotion of positive aspects of it, such as linkage with rural tourism and rehabilitation treatment is required. To achieve it, this study has develped five strategic goals and four-to-five detailed strategies for an individual target, and implemented a importance and priority assessment with the anlaytic hierarchy process (AHP). The results of the analysis show that the reinforcing of the base of horse industry is considered the most imporatant R&D plan. However, the importance and priority of some objectives and strategies differed by group categorized on characteristics.