고객화, 네트워크 효과, 서비스 품질 및 고객 충성도 : 음원 스트리밍 서비스를 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 음상원 | - |
dc.contributor.author | 임호순 | - |
dc.contributor.author | 한영미 | - |
dc.date.accessioned | 2021-09-02T00:18:27Z | - |
dc.date.available | 2021-09-02T00:18:27Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2019 | - |
dc.identifier.issn | 1975-4256 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/70034 | - |
dc.description.abstract | The global music industry has been growing steadily every year. In particular, the proportion of music streaming services in the overall market are expanding. It shows same pattern in domestic market. Also, several companies are providing music streaming services competitively. It is clear that there is growing interest in effective operations of music streaming services. In this study, we examine the impact of customization and network effect on service quality and customer loyalty. We collect survey data and analyze relationships between latent variables using structural equations modeling. We find that customization and network effect of music streaming services positively affect service quality. However, the effect of customization on customer loyalty is not significant and there is a negative effect of network effect on customer loyalty. Finally, we find that service quality works as a mediator between customization and customer loyalty, and service quality also works as a mediator between network effect and customer loyalty. | - |
dc.language | Korean | - |
dc.language.iso | ko | - |
dc.publisher | 한국IT서비스학회 | - |
dc.title | 고객화, 네트워크 효과, 서비스 품질 및 고객 충성도 : 음원 스트리밍 서비스를 중심으로 | - |
dc.title.alternative | Customization, Network Effect, Service Quality and Customer Loyalty : An Investigation of Music Streaming Services | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 임호순 | - |
dc.identifier.bibliographicCitation | 한국IT서비스학회지, v.18, no.4, pp.115 - 134 | - |
dc.relation.isPartOf | 한국IT서비스학회지 | - |
dc.citation.title | 한국IT서비스학회지 | - |
dc.citation.volume | 18 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 115 | - |
dc.citation.endPage | 134 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002518895 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Music Streaming Service | - |
dc.subject.keywordAuthor | Customization | - |
dc.subject.keywordAuthor | Network Effect | - |
dc.subject.keywordAuthor | Service Quality | - |
dc.subject.keywordAuthor | Customer Loyalty | - |
dc.subject.keywordAuthor | Structural Equations Modeling | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.