TV 홈쇼핑 모바일 애플리케이션의 고객화가 서비스 품질 및 고객충성도에 미치는 영향에 대한 연구The Impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty
- Other Titles
- The Impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty
- Authors
- 음상원; 안철옥; 임호순
- Issue Date
- 2019
- Publisher
- 한국품질경영학회
- Keywords
- Home Shopping Service; TV Home Shopping Mobile Applications; Customization; Service Quality; Customer Loyalty
- Citation
- 품질경영학회지, v.47, no.2, pp.255 - 269
- Indexed
- KCI
- Journal Title
- 품질경영학회지
- Volume
- 47
- Number
- 2
- Start Page
- 255
- End Page
- 269
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/70215
- DOI
- 10.7469/JKSQM.2019.47.2.255
- ISSN
- 1229-1889
- Abstract
- Purpose: We examine the impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty.
Methods: We collect data by using survey and proposed relationships between latent variables using Structural Equations Modeling.
Results: We find that Customization of TV Home Shopping Mobile Applications positively affect Service Quality and Customer Loyalty. In addition, service quality work as a mediate variable between Customization with Customer Loyalty.
Conclusion: Our findings explain the significant relationships between each variables and hence it is necessary to consider Customization and Service Quality in order to achieve desired goal of enhancing business performance through mobile applications.
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Collections - Korea University Business School > Department of Business Administration > 1. Journal Articles
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