CONSUMER PURCHASE INTENTION OF A COSMETIC PRODUCT AFTER THE FUKUSHIMA NUCLEAR INCIDENT
- Authors
- Hyun, Jae Hoon; Choi, Suk Bong
- Issue Date
- 4월-2018
- Publisher
- SOC PERSONALITY RES INC
- Keywords
- crisis management; distinctiveness; Fukushima nuclear incident; reputation; purchase intention; cosmetics
- Citation
- SOCIAL BEHAVIOR AND PERSONALITY, v.46, no.4, pp.551 - 562
- Indexed
- SSCI
SCOPUS
- Journal Title
- SOCIAL BEHAVIOR AND PERSONALITY
- Volume
- 46
- Number
- 4
- Start Page
- 551
- End Page
- 562
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/76270
- DOI
- 10.2224/sbp.6676
- ISSN
- 0301-2212
- Abstract
- We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.
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Collections - College of Global Business > Global Business in Division of Convergence Business > 1. Journal Articles
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