Information Seeking and Sharing while Media Multitasking : Demographic, Psychological, and Cultural Predictors

Abstract

This study examined the demographic, psychological, and cultural predictors of (a) media multitasking in general, (b) information seeking while media multitasking, and (c) information sharing while media multitasking. A survey of 698 adults showed that females, and individuals high in sensation seeking, neuroticism, openness, and polychronicity tend to multitask more. For information seeking while multitasking, younger adults, females, and individuals high in neuroticism, extraversion, and polychronicity tend to seek information while multitasking. For information sharing while multitasking, younger adults, females, and individuals high in neuroticism, openness, extraversion, and polychronicity tend to share information while multitasking.