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The Evolution of Korean MCN Industry: Analysis based on the Actor-Network TheoryThe Evolution of Korean MCN Industry: Analysis based on the Actor-Network Theory

Other Titles
The Evolution of Korean MCN Industry: Analysis based on the Actor-Network Theory
Authors
구현모김성철박찬희
Issue Date
2018
Publisher
한국정보사회학회
Keywords
MCN; Multi-channel network; Actor-network; Mobile contents
Citation
정보사회와 미디어, v.19, no.3, pp.105 - 127
Indexed
KCI
Journal Title
정보사회와 미디어
Volume
19
Number
3
Start Page
105
End Page
127
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/79050
ISSN
2508-7800
Abstract
This study analyzes the evolution of Korean MCN (Multi-Channel Network) industry within the context of the actor-network theory. This study identified four stages of the evolution through in-depth interview with twelve industry experts. Korean MCNs are in the enrollment stage. While YouTube initiated the network as a focal actor, MCNs actively enrolled such other actors as internet video platforms, OTT service providers, and consumer goods companies. It is expected that more players will enter this MCN’s actor-network in the name of investors or advertisers to capture the young millennial audiences. In order for a sustainable position in the network, MCNs need a certain capability of mobile contents creation.
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