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Consumers’ Perceptions about Blog Marketing: The Relationship among Persuasion Knowledge, Third-person Perceptions, and Regulatory Opinions
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 황유리 | - |
| dc.contributor.author | 정세훈 | - |
| dc.date.accessioned | 2021-09-02T19:16:59Z | - |
| dc.date.available | 2021-09-02T19:16:59Z | - |
| dc.date.created | 2021-06-17 | - |
| dc.date.issued | 2018 | - |
| dc.identifier.issn | 1598-7752 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/79785 | - |
| dc.description.abstract | This study examined how news about deceptive blog marketing primed the public’s persuasion knowledge regarding blog marketing and subsequent third-person perceptions and regulatory opinions. In this experiment, respondents were randomly assigned either to the news condition and the control (i.e., no news) condition. Respondents in the news condition read a news report about deceptive blog marketing. Results showed that the news (vs. control) condition primed participants’ persuasion knowledge regarding blog marketing. Primed persuasion knowledge led to stronger third-person perceptions, which in turn, induced more favorable opinions toward regulation of blog marketing. Implications for public policy are further discussed. | - |
| dc.language | English | - |
| dc.language.iso | en | - |
| dc.publisher | 한국소통학회 | - |
| dc.title | Consumers’ Perceptions about Blog Marketing: The Relationship among Persuasion Knowledge, Third-person Perceptions, and Regulatory Opinions | - |
| dc.title.alternative | Consumers’ Perceptions about Blog Marketing: The Relationship among Persuasion Knowledge, Third-person Perceptions, and Regulatory Opinions | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 정세훈 | - |
| dc.identifier.doi | 10.22902/jsmcr.2018.17.2.001 | - |
| dc.identifier.bibliographicCitation | 한국소통학보, v.17, no.2, pp.7 - 30 | - |
| dc.relation.isPartOf | 한국소통학보 | - |
| dc.citation.title | 한국소통학보 | - |
| dc.citation.volume | 17 | - |
| dc.citation.number | 2 | - |
| dc.citation.startPage | 7 | - |
| dc.citation.endPage | 30 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART002353397 | - |
| dc.description.journalClass | 2 | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | Blog Marketing | - |
| dc.subject.keywordAuthor | Persuasion Knowledge | - |
| dc.subject.keywordAuthor | Third Person Perception | - |
| dc.subject.keywordAuthor | Regulatory Opinions | - |
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