Understanding the Nature, Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty
DC Field | Value | Language |
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dc.contributor.author | Lin, Jhih-Syuan | - |
dc.contributor.author | Chen, Kuan-Ju | - |
dc.contributor.author | Sung, Yongjun | - |
dc.date.accessioned | 2021-09-02T21:16:54Z | - |
dc.date.available | 2021-09-02T21:16:54Z | - |
dc.date.created | 2021-06-16 | - |
dc.date.issued | 2018 | - |
dc.identifier.issn | 0883-8151 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/80962 | - |
dc.description.abstract | This study employed an online survey (N=310) to explore how viewers' motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers' social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.subject | INVESTMENT MODEL | - |
dc.subject | BRAND COMMITMENT | - |
dc.subject | MEDIA USE | - |
dc.subject | TV | - |
dc.subject | SATISFACTION | - |
dc.subject | ANTECEDENTS | - |
dc.subject | PROGRAMS | - |
dc.subject | TRUST | - |
dc.subject | CONSEQUENCES | - |
dc.subject | ALTERNATIVES | - |
dc.title | Understanding the Nature, Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Sung, Yongjun | - |
dc.identifier.doi | 10.1080/08838151.2017.1402904 | - |
dc.identifier.scopusid | 2-s2.0-85041612200 | - |
dc.identifier.wosid | 000423762700001 | - |
dc.identifier.bibliographicCitation | JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, v.62, no.1, pp.1 - 20 | - |
dc.relation.isPartOf | JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | - |
dc.citation.title | JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | - |
dc.citation.volume | 62 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 20 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Communication | - |
dc.relation.journalResearchArea | Film, Radio & Television | - |
dc.relation.journalWebOfScienceCategory | Communication | - |
dc.relation.journalWebOfScienceCategory | Film, Radio, Television | - |
dc.subject.keywordPlus | INVESTMENT MODEL | - |
dc.subject.keywordPlus | BRAND COMMITMENT | - |
dc.subject.keywordPlus | MEDIA USE | - |
dc.subject.keywordPlus | TV | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | ANTECEDENTS | - |
dc.subject.keywordPlus | PROGRAMS | - |
dc.subject.keywordPlus | TRUST | - |
dc.subject.keywordPlus | CONSEQUENCES | - |
dc.subject.keywordPlus | ALTERNATIVES | - |
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