Politeness in power-asymmetrical e-mail requests of Korean and American corporate employees

Abstract

Previous research on politeness tends to examine the inadequacy of non-native speakers' pragmatic knowledge. In this study, we broaden our focus to the influence of different lingua-cultural values on politeness in simulated workplace e-mail requests of Korean and American corporate employees. By exploring differential perceptions towards power-asymmetry, this study investigates how and why politeness strategies are realized similarly and/or differently in and around the speech acts of requests in English. By quantitatively and qualitatively analyzing the elicited data, the study suggests that lingua-cultural values influenced perception and production in power-asymmetrical situations. Findings reveal that power is a more prominent factor than familiarity for Korean employees, but to a lesser extent for American employees when doing politeness in e-mail requests. Results showed that the underlying reasons for formulating requests differed not only between Korean and American employees but also between two Korean employee groups that differed according to depth of intercultural experience. This study contributes to recent research strands in intercultural pragmatics and communication by arguing that pragmatic strategies to express politeness in relation to power are culture specific with existing and newly reconstructed lingua-cultural values coming into play.