Gendering the authenticity of the military experience: male audience responses to the Korean reality show Real Men

Abstract

This study investigates the ideological implications of Real Men, a Korean reality show that portrays the experiences of celebrities who join the military as new conscripts. We situate the popularity of Real Men in the context of the changing gender geography of Korea. Through an analysis of the official Real Men online bulletin board, we explore how the male audience's discourses regarding the authentic military experience and ideal soldiers are related to their desire to restore hegemonic masculinity. Our findings suggest that Real Men became a vehicle that was used to demand women's appreciation of the difficult work of men in the military. A desire to be symbolically remunerated for military service involved the positioning of women as primary caregivers who fulfill traditional female roles. By calling for the restoration of traditional gender roles, the male viewers attempted to recover the hegemonic masculinity that they perceived to be under threat from changing gender relations.