Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김지윤 | - |
dc.contributor.author | 이장혁 | - |
dc.contributor.author | 김상용 | - |
dc.date.accessioned | 2021-09-03T12:32:06Z | - |
dc.date.available | 2021-09-03T12:32:06Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2017 | - |
dc.identifier.issn | 1598-7868 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/85480 | - |
dc.description.abstract | This research explores two key facets of behavior (reward point accrual and redemption) that consist of a loyalty program. It focuses on assessing the impact of accrual effort level on three types of redemption behavior: speed, unit size, and hedonic preference at the individual level by using large scale transaction data from a multi-vendor loyalty program providing flexible environment for point accrual and redemption. Findings from this research demonstrate that customers tend 1) to speed up point redemption, 2) to enlarge the size of redeemed points, and 3) to prefer utilitarian rewards as the level of effort at the accrual stage of reward point increases. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국마케팅학회 | - |
dc.title | Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program | - |
dc.title.alternative | Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 이장혁 | - |
dc.identifier.bibliographicCitation | 아시아마케팅저널, v.18, no.4, pp.77 - 98 | - |
dc.relation.isPartOf | 아시아마케팅저널 | - |
dc.citation.title | 아시아마케팅저널 | - |
dc.citation.volume | 18 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 77 | - |
dc.citation.endPage | 98 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002196905 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Effort level | - |
dc.subject.keywordAuthor | Redemption behavior | - |
dc.subject.keywordAuthor | Multi-vendor loyalty program | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.