SWOT-AHP 분석을 통한 모바일 상거래에 대한 고객 기반 전략 방향
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김진민 | - |
dc.contributor.author | 김재영 | - |
dc.date.accessioned | 2021-09-03T13:03:10Z | - |
dc.date.available | 2021-09-03T13:03:10Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2017 | - |
dc.identifier.issn | 1598-1983 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/85764 | - |
dc.description.abstract | Mobile-commerce has increased utility by allowing consumers to make purchasing activities that are more appropriate for them, but competition is much more intense as more companies have opportunities to enter the market easily. This research studies m-commerce to derive the importance attributes using SWOT-AHP analysis. The purpose of this study is to identify the strategic mismatches between firms and consumers in the competitive market and attempt to access the market through efficient strategies. The results show that there is a significant difference in the strategic factors of consumers and company managers. In any case, consumers are highly concerned about the convenience of mobile and the price factor, and corporate executives are considering the attractiveness of the market provided by the convenience of mobile. We suggest three strategies for sustainable growth for the m-commerce market. | - |
dc.language | Korean | - |
dc.language.iso | ko | - |
dc.publisher | 한국인터넷전자상거래학회 | - |
dc.title | SWOT-AHP 분석을 통한 모바일 상거래에 대한 고객 기반 전략 방향 | - |
dc.title.alternative | The Customer-Driven Strategy for Mobile Commerce Using SWOT-AHP Analysis | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 김진민 | - |
dc.contributor.affiliatedAuthor | 김재영 | - |
dc.identifier.bibliographicCitation | 인터넷전자상거래연구, v.17, no.1, pp.197 - 214 | - |
dc.relation.isPartOf | 인터넷전자상거래연구 | - |
dc.citation.title | 인터넷전자상거래연구 | - |
dc.citation.volume | 17 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 197 | - |
dc.citation.endPage | 214 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002202287 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | M-Commerce | - |
dc.subject.keywordAuthor | Customer-Driven Strategy | - |
dc.subject.keywordAuthor | SWOT-AHP Analysis | - |
dc.subject.keywordAuthor | Strategic Factors | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.