온라인 쇼핑 가치 특성이 구매만족과 재이용의도에 미치는 영향 연구A Study on the Effect of On-line Shopping Values on Customer Satisfactionand Intention to Re-use
- Other Titles
- A Study on the Effect of On-line Shopping Values on Customer Satisfactionand Intention to Re-use
- Authors
- 전병호; 최재웅; 김재영
- Issue Date
- 2017
- Publisher
- (사)디지털산업정보학회
- Keywords
- On-line Shopping; Shopping Values; Satisfaction; Intention to Re-Use
- Citation
- (사)디지털산업정보학회 논문지, v.13, no.1, pp.147 - 158
- Indexed
- KCI
OTHER
- Journal Title
- (사)디지털산업정보학회 논문지
- Volume
- 13
- Number
- 1
- Start Page
- 147
- End Page
- 158
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/85796
- DOI
- 10.17662/ksdim.2017.13.1.147
- ISSN
- 1738-6667
- Abstract
- Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer’s on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.
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Collections - Graduate School > Department of Corporate Management > 1. Journal Articles
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