The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ryoo, Yuhosua | - |
dc.contributor.author | Hyun, Na Kyong | - |
dc.contributor.author | Sung, Yongjun | - |
dc.date.accessioned | 2021-09-03T15:19:21Z | - |
dc.date.available | 2021-09-03T15:19:21Z | - |
dc.date.created | 2021-06-16 | - |
dc.date.issued | 2017 | - |
dc.identifier.issn | 0091-3367 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/86422 | - |
dc.description.abstract | With the assumption that the distinctive effect of provincial norms (versus general norms) derives from a spatial distance between the actors and reference groups, the present research examined whether the effect of two types of descriptive norms on consumers' sustainable behaviors can be moderated by construall-evel messages. Both a laboratory (Study 1) and field experiment (Study 2) demonstrated that provincial norms (versus general norms) are more effective in encouraging consumers to participate in a sustainability campaign when paired with low-construal-level messages; but provincial norms are no longer superior to general norms when both norms are presented with high-construal-level messages. The findings collectively indicated that the congruence between types of descriptive norms and construal level messages leads to consumers' attitudinal and behavioral changes. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.subject | SOCIAL NORMS | - |
dc.subject | PSYCHOLOGICAL DISTANCE | - |
dc.subject | LOCAL NORMS | - |
dc.subject | CONSERVATION | - |
dc.subject | FLUENCY | - |
dc.subject | INVOLVEMENT | - |
dc.subject | ENVIRONMENT | - |
dc.subject | PERCEPTION | - |
dc.subject | DONATIONS | - |
dc.subject | MESSAGES | - |
dc.title | The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Sung, Yongjun | - |
dc.identifier.doi | 10.1080/00913367.2017.1396514 | - |
dc.identifier.scopusid | 2-s2.0-85037659762 | - |
dc.identifier.wosid | 000418995200006 | - |
dc.identifier.bibliographicCitation | JOURNAL OF ADVERTISING, v.46, no.4, pp.536 - 549 | - |
dc.relation.isPartOf | JOURNAL OF ADVERTISING | - |
dc.citation.title | JOURNAL OF ADVERTISING | - |
dc.citation.volume | 46 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 536 | - |
dc.citation.endPage | 549 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalResearchArea | Communication | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Communication | - |
dc.subject.keywordPlus | SOCIAL NORMS | - |
dc.subject.keywordPlus | PSYCHOLOGICAL DISTANCE | - |
dc.subject.keywordPlus | LOCAL NORMS | - |
dc.subject.keywordPlus | CONSERVATION | - |
dc.subject.keywordPlus | FLUENCY | - |
dc.subject.keywordPlus | INVOLVEMENT | - |
dc.subject.keywordPlus | ENVIRONMENT | - |
dc.subject.keywordPlus | PERCEPTION | - |
dc.subject.keywordPlus | DONATIONS | - |
dc.subject.keywordPlus | MESSAGES | - |
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