Internationalization, dynamic environments and new product development An empirical investigation of Korean companies
- Authors
- Lee, Keon Bong; Choi, Suk Bong
- Issue Date
- 2017
- Publisher
- EMERALD GROUP PUBLISHING LTD
- Keywords
- Internationalization; New product development; Implementation capabilities; Non-linear moderation; Organizational coordination
- Citation
- JOURNAL OF KOREA TRADE, v.21, no.3, pp.224 - 255
- Indexed
- SSCI
SCOPUS
KCI
- Journal Title
- JOURNAL OF KOREA TRADE
- Volume
- 21
- Number
- 3
- Start Page
- 224
- End Page
- 255
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/86475
- DOI
- 10.1108/JKT-11-2016-0041
- ISSN
- 1229-828X
- Abstract
- Purpose - The purpose of this paper is to explore when and how Korean firms learn from internationalization to develop new competencies to serve an international market. Design/methodology/approach - This study adopted a contingency perspective to examine the relationship between organizational coordination and organizational implementation capabilities. A conceptual framework was tested based on data obtained from Korean firms. Findings - The results suggested a discrepancy between the direct and indirect influences of internationalization. On the one hand, there is an inverted U-shaped pattern in the direct relationship between internationalization and organizational implementation capabilities; that is, high levels of internationalization may reduce organizational implementation capabilities. On the other hand, the evidence for a U-shaped moderation suggests that high levels of internationalization can help a firm become capable of amplifying the value of cross-functional coordination in organizational implementation capabilities. In addition, technological changes weaken the positive impact of organizational coordination on organizational implementation capabilities. Research limitations/implications - Empirical research on the role of internationalization and dynamic environments in the context of new product development (NPD) affirms the importance of testing the curvilinear moderation beyond a linear two-way interaction. Practical implications - The present study offers insights into the importance of high levels of internationalization in enabling Korean firms to create effective cross-functional coordination to serve an international market with new products. Originality/value - This is the first review focusing on the role of internationalization in NPD.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Global Business > Global Business in Division of Convergence Business > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.