The effect of package shape on calorie estimation
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Koo, Jieun | - |
dc.contributor.author | Suk, Kwanho | - |
dc.date.accessioned | 2021-09-03T16:08:48Z | - |
dc.date.available | 2021-09-03T16:08:48Z | - |
dc.date.created | 2021-06-16 | - |
dc.date.issued | 2016-12 | - |
dc.identifier.issn | 0167-8116 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/86628 | - |
dc.description.abstract | This research investigates how the shape of a package influences the estimation of calories. Study 1 shows that food in taller packages is perceived as having fewer calories than food in wider packages. Study 2 demonstrates that package shape has opposite effects on the estimations of calorie and volume: food in taller packages appears to have fewer calories but to be greater in volume than food in wider packages. Study 3 investigates the differences between the estimation processes for calorie and volume by manipulating the order of the two tasks. Finally, Study 4 shows that taller (vs. wider) packages increase the consumption of food when participants are mindful of calorie intake. (C) 2016 Elsevier B.V. All rights reserved. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | ELSEVIER | - |
dc.subject | WEIGHT | - |
dc.subject | PERCEPTIONS | - |
dc.subject | ELONGATION | - |
dc.subject | JUDGMENTS | - |
dc.subject | HEALTHY | - |
dc.subject | PRODUCT | - |
dc.subject | DESIGN | - |
dc.subject | VOLUME | - |
dc.subject | CLAIMS | - |
dc.subject | LEVEL | - |
dc.title | The effect of package shape on calorie estimation | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Suk, Kwanho | - |
dc.identifier.doi | 10.1016/j.ijresmar.2016.03.002 | - |
dc.identifier.scopusid | 2-s2.0-84961944286 | - |
dc.identifier.wosid | 000390736600011 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.33, no.4, pp.856 - 867 | - |
dc.relation.isPartOf | INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | - |
dc.citation.title | INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | - |
dc.citation.volume | 33 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 856 | - |
dc.citation.endPage | 867 | - |
dc.type.rims | ART | - |
dc.type.docType | Article; Proceedings Paper | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | WEIGHT | - |
dc.subject.keywordPlus | PERCEPTIONS | - |
dc.subject.keywordPlus | ELONGATION | - |
dc.subject.keywordPlus | JUDGMENTS | - |
dc.subject.keywordPlus | HEALTHY | - |
dc.subject.keywordPlus | PRODUCT | - |
dc.subject.keywordPlus | DESIGN | - |
dc.subject.keywordPlus | VOLUME | - |
dc.subject.keywordPlus | CLAIMS | - |
dc.subject.keywordPlus | LEVEL | - |
dc.subject.keywordAuthor | Calorie estimation | - |
dc.subject.keywordAuthor | Volume estimation | - |
dc.subject.keywordAuthor | Package shape | - |
dc.subject.keywordAuthor | Inference | - |
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