Spa Goers' Repeated Visits for Health and Wellness and the Influential Factors An Exploratory Study of the UK Spa Goers
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Choi, Myungsuk | - |
dc.contributor.author | Poade, Donna | - |
dc.contributor.author | Sohn, Minsung | - |
dc.contributor.author | Choi, Mankyu | - |
dc.date.accessioned | 2021-09-03T22:19:35Z | - |
dc.date.available | 2021-09-03T22:19:35Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2016-07 | - |
dc.identifier.issn | 1525-5794 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/88166 | - |
dc.description.abstract | Dissemination of spa services across the globe and its market saturation drive demand for differentiated communication methods. This study aims to explore the influential factors on spa goers' repeated visits and their practical applications in the health and wellness spa industry. The identified factors were used as the measurement variables to examine the relation with spa goers' repeated visits. The proposed concept was tested by a mixed method combining a self-administered questionnaire and semistructured interview with 54 survey participants and 6 interviewees. It was meaningful to use a sample of the UK spa goers from the southwest region since global spa trends stem from the EU spas, and the United Kingdom is one of the market leaders. The data were analyzed using frequency, percentage, multiple logistic regression analysis, and coding process. The survey findings demonstrated that the most significant influential factor on the repeated spa visits is a memorable experience of which showed 13.7 times higher probability than the reference up-to-date facility. The details of memorable experiences were discovered throughout the interviews that include the rediscovery of self, feeling of connectedness, recharge for positive emotions, self-reward through escapism, and experience of noncommercialized local products and attractions. Therefore, using experiential marketing methods can be effective spa service marketing. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | LIPPINCOTT WILLIAMS & WILKINS | - |
dc.subject | SERVICE QUALITY | - |
dc.subject | BEHAVIORAL INTENTIONS | - |
dc.subject | CUSTOMER SATISFACTION | - |
dc.subject | EXPERIENCES | - |
dc.subject | INDUSTRY | - |
dc.subject | IMPACT | - |
dc.title | Spa Goers' Repeated Visits for Health and Wellness and the Influential Factors An Exploratory Study of the UK Spa Goers | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Choi, Mankyu | - |
dc.identifier.doi | 10.1097/HCM.0000000000000121 | - |
dc.identifier.scopusid | 2-s2.0-84979779224 | - |
dc.identifier.wosid | 000380820500008 | - |
dc.identifier.bibliographicCitation | HEALTH CARE MANAGER, v.35, no.3, pp.241 - 250 | - |
dc.relation.isPartOf | HEALTH CARE MANAGER | - |
dc.citation.title | HEALTH CARE MANAGER | - |
dc.citation.volume | 35 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 241 | - |
dc.citation.endPage | 250 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Health Care Sciences & Services | - |
dc.relation.journalWebOfScienceCategory | Health Policy & Services | - |
dc.subject.keywordPlus | SERVICE QUALITY | - |
dc.subject.keywordPlus | BEHAVIORAL INTENTIONS | - |
dc.subject.keywordPlus | CUSTOMER SATISFACTION | - |
dc.subject.keywordPlus | EXPERIENCES | - |
dc.subject.keywordPlus | INDUSTRY | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordAuthor | communication method | - |
dc.subject.keywordAuthor | experiential marketing | - |
dc.subject.keywordAuthor | repeated spa visit | - |
dc.subject.keywordAuthor | UK spa goers | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.