Consumer emotional intelligence and its effects on responses to transgressions
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ahn, Hongmin | - |
dc.contributor.author | Sung, Yongjun | - |
dc.contributor.author | Drumwright, Minette E. | - |
dc.date.accessioned | 2021-09-03T23:15:13Z | - |
dc.date.available | 2021-09-03T23:15:13Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2016-06 | - |
dc.identifier.issn | 0923-0645 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/88442 | - |
dc.description.abstract | This research suggests that consumer emotional intelligence (CEI) is an important construct in explaining why some consumers react destructively to conflicts in consumer-brand relationships whereas others approach them constructively. The results of the study show that (1) when encountering transgressions in relationships with brands, consumers low in CEI are more likely to respond to transgressions destructively than those who are high in CEI; (2) the effects of CEI on destructive responses are greater if a transgression affects consumers' self interests rather than society's interests; and (3) low CEI consumers are more likely to attribute negative intentions to the company and are therefore more likely to respond destructively than high CEI consumers. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | SPRINGER | - |
dc.subject | FORGIVENESS | - |
dc.subject | FAILURE | - |
dc.subject | CHOICE | - |
dc.title | Consumer emotional intelligence and its effects on responses to transgressions | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Sung, Yongjun | - |
dc.identifier.doi | 10.1007/s11002-014-9342-x | - |
dc.identifier.scopusid | 2-s2.0-84921416481 | - |
dc.identifier.wosid | 000374841600002 | - |
dc.identifier.bibliographicCitation | MARKETING LETTERS, v.27, no.2, pp.223 - 233 | - |
dc.relation.isPartOf | MARKETING LETTERS | - |
dc.citation.title | MARKETING LETTERS | - |
dc.citation.volume | 27 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 223 | - |
dc.citation.endPage | 233 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | FORGIVENESS | - |
dc.subject.keywordPlus | FAILURE | - |
dc.subject.keywordPlus | CHOICE | - |
dc.subject.keywordAuthor | Consumer emotional intelligence | - |
dc.subject.keywordAuthor | Transgression | - |
dc.subject.keywordAuthor | Consumer-brand relationship | - |
dc.subject.keywordAuthor | Exit-voice theory | - |
dc.subject.keywordAuthor | Perceived Intention | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.