Examining technological competition between BMW and Hyundai in the Korean car market

Abstract

The Korean car market has increased in size. BMW and Hyundai are the top-ranked imported and domestic vehicle brands in Korea, respectively. Thus, it is important to understand these companies and the Korean car market, because technology is most significant in the vehicle industry. In this paper, we compare BMW with Hyundai from the technological perspective. Our research is focused on an analysis of the technological competition between BMW and Hyundai based on their developed technologies. We use all BMW and Hyundai patents from worldwide patent databases to analyse the two companies' technologies. In addition, we apply statistical methods and machine learning algorithms to the patent analysis. In our conclusion, we show the technological differences and competition between BMW and Hyundai, and find their relative strengths and weaknesses.