The Importance of taste in experimental auctions: consumers' valuation of calorie and sweetener labeling of soft drinks
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lewis, Karen E. | - |
dc.contributor.author | Grebitus, Carola | - |
dc.contributor.author | Nayga, Rodolfo M., Jr. | - |
dc.date.accessioned | 2021-09-04T04:29:58Z | - |
dc.date.available | 2021-09-04T04:29:58Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2016-01 | - |
dc.identifier.issn | 0169-5150 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/89945 | - |
dc.description.abstract | A majority of purchases that consumers make are classified as repeat purchases. One of the main reasons why consumers make repeat food purchases is the food's taste. Therefore, we examined the importance of including taste testing in nonhypothetical experimental auctions. Specifically, we used two experiments to determine consumers' willingness to pay for soft drinks labeled with different calorie and sweetener information. In Experiment 1, participants tasted the soft drinks prior to the bidding rounds. In Experiment 2, participants did not taste the soft drinks prior to the bidding rounds. Bidding behavior for the soft drinks was significantly different between Experiment 1 and Experiment 2. Results suggest that including taste testing in the design of experimental auctions is important to accurately capture consumers' willingness to pay for foods that are purchased repeatedly. Results also imply that policies aimed at combating obesity by making the calorie content of foods more visible may not produce desired outcomes. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | WILEY | - |
dc.subject | WILLINGNESS-TO-PAY | - |
dc.subject | CHOICE EXPERIMENTS | - |
dc.subject | FOOD | - |
dc.subject | QUALITY | - |
dc.subject | CONSUMPTION | - |
dc.subject | PERCEPTION | - |
dc.subject | HEALTH | - |
dc.subject | BEEF | - |
dc.subject | BIAS | - |
dc.title | The Importance of taste in experimental auctions: consumers' valuation of calorie and sweetener labeling of soft drinks | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Nayga, Rodolfo M., Jr. | - |
dc.identifier.doi | 10.1111/agec.12208 | - |
dc.identifier.scopusid | 2-s2.0-84953639294 | - |
dc.identifier.wosid | 000367662600004 | - |
dc.identifier.bibliographicCitation | AGRICULTURAL ECONOMICS, v.47, no.1, pp.47 - 57 | - |
dc.relation.isPartOf | AGRICULTURAL ECONOMICS | - |
dc.citation.title | AGRICULTURAL ECONOMICS | - |
dc.citation.volume | 47 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 47 | - |
dc.citation.endPage | 57 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Agriculture | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Agricultural Economics & Policy | - |
dc.relation.journalWebOfScienceCategory | Economics | - |
dc.subject.keywordPlus | WILLINGNESS-TO-PAY | - |
dc.subject.keywordPlus | CHOICE EXPERIMENTS | - |
dc.subject.keywordPlus | FOOD | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordPlus | CONSUMPTION | - |
dc.subject.keywordPlus | PERCEPTION | - |
dc.subject.keywordPlus | HEALTH | - |
dc.subject.keywordPlus | BEEF | - |
dc.subject.keywordPlus | BIAS | - |
dc.subject.keywordAuthor | Bidding behavior | - |
dc.subject.keywordAuthor | Calorie labeling | - |
dc.subject.keywordAuthor | Repeat purchases | - |
dc.subject.keywordAuthor | Sensory test | - |
dc.subject.keywordAuthor | Soft drinks | - |
dc.subject.keywordAuthor | Sweetener labeling | - |
dc.subject.keywordAuthor | Taste | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.