EFFECTS OF PRODUCT FAILURE SEVERITY AND LOCUS OF CAUSALITY ON CONSUMERS' BRAND EVALUATION
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Song, Sujin | - |
dc.contributor.author | Sheinin, Dan A. | - |
dc.contributor.author | Yoon, Sukki | - |
dc.date.accessioned | 2021-09-04T05:21:55Z | - |
dc.date.available | 2021-09-04T05:21:55Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2016 | - |
dc.identifier.issn | 0301-2212 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/90312 | - |
dc.description.abstract | Although product failure causes both marketers and consumers to incur substantial damage and losses, failures are often very difficult for marketers to control. Building on the defensive attribution literature, we investigated how locus of causality and outcome severity of product failure interactively shape consumers' (N = 366) brand evaluation. The results showed that after a product failure experience, consumers responded with the least favorable evaluation for brand-caused failure, a more favorable evaluation for natural disaster-caused failure, and the most favorable evaluation for consumer-caused failure. However, outcome severity moderated the effects: When the failure resulted in a severe outcome, positive brand evaluation deteriorated in the case of consumer-caused failure only. In addition, brand-blame attribution mediated these relationships. Our findings provide a foundation for recovery strategies in accordance with failure severity and responsible parties. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | SOC PERSONALITY RES INC | - |
dc.subject | DEFENSIVE ATTRIBUTION | - |
dc.subject | HARM CRISIS | - |
dc.subject | RESPONSIBILITY | - |
dc.subject | ACCIDENT | - |
dc.subject | BEHAVIOR | - |
dc.subject | JUDGMENTS | - |
dc.subject | RESPONSES | - |
dc.subject | VICTIM | - |
dc.subject | BLAME | - |
dc.title | EFFECTS OF PRODUCT FAILURE SEVERITY AND LOCUS OF CAUSALITY ON CONSUMERS' BRAND EVALUATION | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Song, Sujin | - |
dc.identifier.doi | 10.2224/sbp.2016.44.7.1209 | - |
dc.identifier.scopusid | 2-s2.0-85018712116 | - |
dc.identifier.wosid | 000381975200014 | - |
dc.identifier.bibliographicCitation | SOCIAL BEHAVIOR AND PERSONALITY, v.44, no.7, pp.1209 - 1221 | - |
dc.relation.isPartOf | SOCIAL BEHAVIOR AND PERSONALITY | - |
dc.citation.title | SOCIAL BEHAVIOR AND PERSONALITY | - |
dc.citation.volume | 44 | - |
dc.citation.number | 7 | - |
dc.citation.startPage | 1209 | - |
dc.citation.endPage | 1221 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Psychology | - |
dc.relation.journalWebOfScienceCategory | Psychology, Social | - |
dc.subject.keywordPlus | DEFENSIVE ATTRIBUTION | - |
dc.subject.keywordPlus | HARM CRISIS | - |
dc.subject.keywordPlus | RESPONSIBILITY | - |
dc.subject.keywordPlus | ACCIDENT | - |
dc.subject.keywordPlus | BEHAVIOR | - |
dc.subject.keywordPlus | JUDGMENTS | - |
dc.subject.keywordPlus | RESPONSES | - |
dc.subject.keywordPlus | VICTIM | - |
dc.subject.keywordPlus | BLAME | - |
dc.subject.keywordAuthor | defensive attribution | - |
dc.subject.keywordAuthor | outcome severity | - |
dc.subject.keywordAuthor | locus of causality | - |
dc.subject.keywordAuthor | product failure | - |
dc.subject.keywordAuthor | consumer-caused failure | - |
dc.subject.keywordAuthor | brand-caused failure | - |
dc.subject.keywordAuthor | brand evaluation | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.