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Consumer Preferences for Digital Cable Broadcasting Service in Korea: A Choice Experiment Study
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 구세주 | - |
| dc.contributor.author | 유승훈 | - |
| dc.contributor.author | 곽승준 | - |
| dc.date.accessioned | 2021-09-04T06:56:21Z | - |
| dc.date.available | 2021-09-04T06:56:21Z | - |
| dc.date.created | 2021-06-17 | - |
| dc.date.issued | 2016 | - |
| dc.identifier.issn | 2287-1608 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/90842 | - |
| dc.description.abstract | A digital cable broadcasting service is a multimedia broadcasting service that provides high definition and various supplementary services by using digital transmission. Korea implemented a complete digital broadcasting service by 2012. This study applied a choice experiment to investigate consumer preferences, and it calculated the marginal willingness to pay for this service. Moreover, we employed a multinomial probit model to relax the assumption that all respondents have the same preference for attributes being valued. The results suggest that respondents value channels, definition, video-on-demand (VOD) service, pay-per-view (PPV) service, and commerce based on TV (T-commerce). On the other hand, online gaming may be less important as an attribute for digital cable broadcasting service in Korea. | - |
| dc.language | English | - |
| dc.language.iso | en | - |
| dc.publisher | 아시아기술혁신학회 | - |
| dc.title | Consumer Preferences for Digital Cable Broadcasting Service in Korea: A Choice Experiment Study | - |
| dc.title.alternative | Consumer Preferences for Digital Cable Broadcasting Service in Korea: A Choice Experiment Study | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 곽승준 | - |
| dc.identifier.bibliographicCitation | Asian Journal of Innovation and Policy, v.5, no.2, pp.185 - 196 | - |
| dc.relation.isPartOf | Asian Journal of Innovation and Policy | - |
| dc.citation.title | Asian Journal of Innovation and Policy | - |
| dc.citation.volume | 5 | - |
| dc.citation.number | 2 | - |
| dc.citation.startPage | 185 | - |
| dc.citation.endPage | 196 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART002136194 | - |
| dc.description.journalClass | 2 | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.description.journalRegisteredClass | other | - |
| dc.subject.keywordAuthor | Digital cable broadcasting service | - |
| dc.subject.keywordAuthor | choice experiment | - |
| dc.subject.keywordAuthor | multinomial probit model | - |
| dc.subject.keywordAuthor | marginal willingness to pay | - |
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