Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Van Loo, Ellen J. | - |
dc.contributor.author | Caputo, Vincenzina | - |
dc.contributor.author | Nayga, Rodolfo M., Jr. | - |
dc.contributor.author | Seo, Han-Seok | - |
dc.contributor.author | Zhang, Baoyue | - |
dc.contributor.author | Verbeke, Wim | - |
dc.date.accessioned | 2021-09-04T11:52:09Z | - |
dc.date.available | 2021-09-04T11:52:09Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2015-10 | - |
dc.identifier.issn | 0921-8009 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/92261 | - |
dc.description.abstract | Sustainability labels are important tools that help consumers assess the sustainability aspects of food. While past studies have focused on visual attention to nutrition information, no study has investigated the visual attention paid by consumers to the sustainability information on food. Our study contributes to the need to better understand consumers' attention to sustainability information when making food choices. The objective was to explore the importance that consumers attach to sustainability attributes and investigate how this relates to the visual attention paid to these attributes during the choice decision and to willingness-to-pay (WTP). Visual attention during the decision making process was measured in terms of fixation time and fixation count, which were then analyzed in relation to the stated attribute importance. Our results suggest that consumer segments with differences in stated attribute importance, visually attend differently to these attributes. Higher valued attributes also exhibited higher visual attention. Our results suggest that consumers who spend more time attending to and fixate more on sustainability attributes value them more. (C) 2015 Elsevier B.V. All rights reserved. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | ELSEVIER | - |
dc.subject | FAIR TRADE COFFEE | - |
dc.subject | EYE-TRACKING | - |
dc.subject | NUTRITION INFORMATION | - |
dc.subject | FISH CONSUMPTION | - |
dc.subject | FOOD MILES | - |
dc.subject | INVOLVEMENT | - |
dc.subject | PERCEPTION | - |
dc.subject | ATTITUDES | - |
dc.subject | PRODUCTS | - |
dc.subject | CAPTURE | - |
dc.title | Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Caputo, Vincenzina | - |
dc.contributor.affiliatedAuthor | Nayga, Rodolfo M., Jr. | - |
dc.identifier.doi | 10.1016/j.ecolecon.2015.07.011 | - |
dc.identifier.scopusid | 2-s2.0-84938899023 | - |
dc.identifier.wosid | 000361258300023 | - |
dc.identifier.bibliographicCitation | ECOLOGICAL ECONOMICS, v.118, pp.215 - 225 | - |
dc.relation.isPartOf | ECOLOGICAL ECONOMICS | - |
dc.citation.title | ECOLOGICAL ECONOMICS | - |
dc.citation.volume | 118 | - |
dc.citation.startPage | 215 | - |
dc.citation.endPage | 225 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Environmental Sciences & Ecology | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Ecology | - |
dc.relation.journalWebOfScienceCategory | Economics | - |
dc.relation.journalWebOfScienceCategory | Environmental Sciences | - |
dc.relation.journalWebOfScienceCategory | Environmental Studies | - |
dc.subject.keywordPlus | FAIR TRADE COFFEE | - |
dc.subject.keywordPlus | EYE-TRACKING | - |
dc.subject.keywordPlus | NUTRITION INFORMATION | - |
dc.subject.keywordPlus | FISH CONSUMPTION | - |
dc.subject.keywordPlus | FOOD MILES | - |
dc.subject.keywordPlus | INVOLVEMENT | - |
dc.subject.keywordPlus | PERCEPTION | - |
dc.subject.keywordPlus | ATTITUDES | - |
dc.subject.keywordPlus | PRODUCTS | - |
dc.subject.keywordPlus | CAPTURE | - |
dc.subject.keywordAuthor | Eye-tracking | - |
dc.subject.keywordAuthor | Fair trade | - |
dc.subject.keywordAuthor | Sustainable certified coffee | - |
dc.subject.keywordAuthor | Sustainability labels | - |
dc.subject.keywordAuthor | Visual attention | - |
dc.subject.keywordAuthor | Willingness-to-pay | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.