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The effects of sensory stimuli on motorsports spectators

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dc.contributor.authorChung, Kyu-soo-
dc.contributor.authorRyu, Dong Soo-
dc.contributor.authorGreen, B. Christine-
dc.contributor.authorKang, Hyun Min-
dc.date.accessioned2021-09-04T12:07:06Z-
dc.date.available2021-09-04T12:07:06Z-
dc.date.created2021-06-18-
dc.date.issued2015-10-
dc.identifier.issn1464-6668-
dc.identifier.urihttps://scholar.korea.ac.kr/handle/2021.sw.korea/92370-
dc.description.abstractThis study measures the effect of each of the five senses on arousal, satisfaction and intention to revisit a live racing event. Spectators' arousal was significantly influenced by sights, sounds and smells. Spectators' sense of smell, taste, and touch directly impacted satisfaction. Interestingly, olfactory stimuli had an effect on both arousal and satisfaction. Spectators' arousal had a significant indirect effect on their revisit intention. The study proposes that motorsports marketers make use of olfactory stimuli to provide racing spectators with memorable experiences.-
dc.languageEnglish-
dc.language.isoen-
dc.publisherEMERALD GROUP PUBLISHING LTD-
dc.subjectCONSUMER SATISFACTION-
dc.subjectCOGNITIVE RESPONSES-
dc.subjectCUTOFF CRITERIA-
dc.subjectSERVICE QUALITY-
dc.subjectEXPERIENCE-
dc.subjectCONSUMPTION-
dc.subjectEMOTIONS-
dc.subjectDETERMINANTS-
dc.subjectANTECEDENTS-
dc.subjectPERCEPTIONS-
dc.titleThe effects of sensory stimuli on motorsports spectators-
dc.typeArticle-
dc.contributor.affiliatedAuthorKang, Hyun Min-
dc.identifier.scopusid2-s2.0-84984815367-
dc.identifier.wosid000366807500004-
dc.identifier.bibliographicCitationINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, v.16, no.5, pp.365 - 384-
dc.relation.isPartOfINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP-
dc.citation.titleINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP-
dc.citation.volume16-
dc.citation.number5-
dc.citation.startPage365-
dc.citation.endPage384-
dc.type.rimsART-
dc.type.docTypeArticle-
dc.description.journalClass1-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaSocial Sciences - Other Topics-
dc.relation.journalWebOfScienceCategoryHospitality, Leisure, Sport & Tourism-
dc.subject.keywordPlusCONSUMER SATISFACTION-
dc.subject.keywordPlusCOGNITIVE RESPONSES-
dc.subject.keywordPlusCUTOFF CRITERIA-
dc.subject.keywordPlusSERVICE QUALITY-
dc.subject.keywordPlusEXPERIENCE-
dc.subject.keywordPlusCONSUMPTION-
dc.subject.keywordPlusEMOTIONS-
dc.subject.keywordPlusDETERMINANTS-
dc.subject.keywordPlusANTECEDENTS-
dc.subject.keywordPlusPERCEPTIONS-
dc.subject.keywordAuthorFive senses-
dc.subject.keywordAuthorSensory stimuli-
dc.subject.keywordAuthorLive experience-
dc.subject.keywordAuthorSports spectators-
dc.subject.keywordAuthorMotorsports-
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