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Pictures Speak Louder than Words: Motivations for Using Instagram

Authors
Lee, EunjiLee, Jung-AhMoon, Jang HoSung, Yongjun
Issue Date
1-9월-2015
Publisher
MARY ANN LIEBERT, INC
Citation
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, v.18, no.9, pp.552 - 556
Indexed
SSCI
SCOPUS
Journal Title
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
Volume
18
Number
9
Start Page
552
End Page
556
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/92520
DOI
10.1089/cyber.2015.0157
ISSN
2152-2715
Abstract
While Instagram, the rising photo-sharing social networking service, has received increasing attention from scholars and practitioners, little is known about the social and psychological factors that lead consumers to become fanatics of this app. To provide a baseline understanding of Instagram users, the current study aims to uncover the structural dimensions of consumers' motives for using Instagram and to explore the relationships between identified motivations and key attitudinal and behavioral intention variables. A comprehensive survey was developed in which a total of 212 Instagram users evaluated their motivation, primary activities, use intention, and attitude regarding Instagram. The results suggest that Instagram users have five primary social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. The implications of this study's findings are discussed.
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