The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Jaesu | - |
dc.contributor.author | Kim, Kyung Hoon | - |
dc.contributor.author | Garrett, Tony C. | - |
dc.contributor.author | Jung, Heonsoo | - |
dc.date.accessioned | 2021-09-04T18:35:21Z | - |
dc.date.available | 2021-09-04T18:35:21Z | - |
dc.date.created | 2021-06-15 | - |
dc.date.issued | 2015-03 | - |
dc.identifier.issn | 0737-6782 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/94225 | - |
dc.description.abstract | The purpose of this research is to examine the influence of firm innovativeness and product innovativeness on the components of customer value mediated by instrumental and symbolic brand benefits. Over the last 10 years, the mobile phone industry in Korea has grown rapidly, with the introduction of several innovative phone features. The research context therefore is mobile phones with Internet access and their users in Korea. A major research finding is that the firm innovativeness affects product innovativeness, and hence, the instrumental brand benefits. A firm's innovativeness also has a significant effect on the symbolic brand benefits and the partnership value. Our key academic contribution is to expand the previous fragmentary studies of customer value, by classifying customer value into four components: expectation, partnership, transaction, and relationship customer values, rather than just focusing on benefits and sacrifices. Implications for managers include the verification that firm innovativeness is a source of ability for mobile phone firms to create value for customers. Instrumental and symbolic brand benefits through innovation should be the focus area for marketers and new product development (NPD) managers in mobile phone firms to communicate with consumers to increase expectation values in the prepurchase step. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | WILEY | - |
dc.subject | PERCEIVED VALUE | - |
dc.subject | PRODUCT PERFORMANCE | - |
dc.subject | BUSINESS MARKETS | - |
dc.subject | VALUE CREATION | - |
dc.subject | SATISFACTION | - |
dc.subject | STRATEGY | - |
dc.subject | MODEL | - |
dc.subject | DETERMINANTS | - |
dc.subject | ANTECEDENTS | - |
dc.subject | ORIENTATION | - |
dc.title | The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Garrett, Tony C. | - |
dc.identifier.doi | 10.1111/jpim.12173 | - |
dc.identifier.wosid | 000347777500007 | - |
dc.identifier.bibliographicCitation | JOURNAL OF PRODUCT INNOVATION MANAGEMENT, v.32, no.2, pp.201 - 213 | - |
dc.relation.isPartOf | JOURNAL OF PRODUCT INNOVATION MANAGEMENT | - |
dc.citation.title | JOURNAL OF PRODUCT INNOVATION MANAGEMENT | - |
dc.citation.volume | 32 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 201 | - |
dc.citation.endPage | 213 | - |
dc.type.rims | ART | - |
dc.type.docType | Article; Proceedings Paper | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalResearchArea | Engineering | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Engineering, Industrial | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.subject.keywordPlus | PERCEIVED VALUE | - |
dc.subject.keywordPlus | PRODUCT PERFORMANCE | - |
dc.subject.keywordPlus | BUSINESS MARKETS | - |
dc.subject.keywordPlus | VALUE CREATION | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | STRATEGY | - |
dc.subject.keywordPlus | MODEL | - |
dc.subject.keywordPlus | DETERMINANTS | - |
dc.subject.keywordPlus | ANTECEDENTS | - |
dc.subject.keywordPlus | ORIENTATION | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.