VIP-targeted CRM strategies in an open market
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이한준 | - |
dc.contributor.author | 심범수 | - |
dc.contributor.author | 서용무 | - |
dc.date.accessioned | 2021-09-04T21:20:18Z | - |
dc.date.available | 2021-09-04T21:20:18Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 1598-9402 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/95183 | - |
dc.description.abstract | Nowadays, an open-market which provides sellers and consumers a cyber place formaking a transaction over the Internet has emerged as a prevalent sales channel be-cause of convenience and relatively low price it provides. However, there are few studiesabout CRM strategies based on VIP consumers for an open-market even though un-derstanding VIP consumers' behaviors in open-markets is important to increase itsrevenue. Therefore, we propose CRM strategies targeted on VIP customers, obtainedby analyzing the transaction data of VIP customers from an open-market using datamining techniques. To that end, we rst de ned the VIP customers in terms of recency,frequency and monetary (RFM) values. Then, we used data mining techniques to de-velop a model which best classi es and identi es inuential factors customers into VIPsor non-VIPs. We also validate each of promotion types in the aspect of e ectivenessand identify association rules among the types. Then, based on the ndings from theseexperiments, we propose strategies from the perspectives of CRM dimensions for theopen-market to thrive. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국데이터정보과학회 | - |
dc.title | VIP-targeted CRM strategies in an open market | - |
dc.title.alternative | VIP-targeted CRM strategies in an open market | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 서용무 | - |
dc.identifier.doi | 10.7465/jkdi.2015.26.1.229 | - |
dc.identifier.bibliographicCitation | 한국데이터정보과학회지, v.26, no.1, pp.229 - 241 | - |
dc.relation.isPartOf | 한국데이터정보과학회지 | - |
dc.citation.title | 한국데이터정보과학회지 | - |
dc.citation.volume | 26 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 229 | - |
dc.citation.endPage | 241 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001959003 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Association rule | - |
dc.subject.keywordAuthor | classification | - |
dc.subject.keywordAuthor | CRM | - |
dc.subject.keywordAuthor | data mining | - |
dc.subject.keywordAuthor | open market | - |
dc.subject.keywordAuthor | promotion mix | - |
dc.subject.keywordAuthor | RFM | - |
dc.subject.keywordAuthor | VIP | - |
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