DEA를 이용한 푸드투어리즘 축제의 경영효율성 분석

Abstract

The purpose of this research is to analyze the efficiency of food tourism festivals in Korea using the Data Envelopment Analysis (DEA) technique and determine factors affecting the technical efficiency. The factors considered are type of food, festival period, seasonality, activity diversification, and portions of private capital invested. The festivals investigated in this study are those held from 2011 to 2013. The results indicate that most festivals show a decreasing returns to scale and have low efficiency. The festivals with a higher food event rate held in the winter time tend to show higher technical efficiency. Provision of ecological experience, higher private investment, and shorter duration are also found to raise the efficiency. Implications from these findings are provided in conclusion to help improve the overall efficiency of food tourism festivals.